![]() Mocktails can also enhance takeout and delivery services to customers, or catering for local organizations. Conversely, adding alcohol to select mocktails creates an opportunity to grow the bar menu and differentiate from the competition. But mocktails can also be crafted with new ingredients, complimenting traditional bar offerings with new beverage solutions that can put a business on the map. Many times, bartenders can easily create mocktails by eliminating alcohol from an existing beverage. They also support customers transitioning from alcoholic drinks to limited- and non-alcoholic lifestyles, pregnant mothers, and those looking for a lively night out without having to call a designated driver. When offered at bars, mocktails help prevent customers from feeling left out if they do not drink alcohol. Mocktails are an enjoyable beverage option with no creative limits, providing restaurants and bars an easy lucrative way for businesses to reach a broader local audience. Some even call for spices to give the drink a festive touch. Mocktails are typically composed of juices, carbonated water, simple syrups, fresh fruits, and herbs such as ginger, lavender, and mint. But the growing non-alcoholic drink trend presents an opportunity to meet an underserved and growing community with creative, fun, and delicious drinks commonly called “mocktails.” In the past, non-alcoholic drinks primarily consisted of Shirley Temples, Roy Rogers, and a limited number of virgin cocktails such as daiquiris, margaritas, and piña coladas. Restaurants and bars can meet growing demand for non-alcoholic drinks by offering alcohol-free cocktails, sprucing up their menus with flavorful, colorful, and seasonal beverages. In the last few years, customers have also begun moving away from alcoholic beverages in an effort to improve their overall health. These include growing demand for milk alternatives, meat alternatives, and organic, sustainably-grown ingredients. In the restaurant industry today, many popular food trends are based on consumer health or environmental impacts from the raising and production of certain ingredients. ![]()
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